Evolution of Clothing Brand Cassandra Elizabeth and New Direction
We recently spoke to Toronto clothing designer Cassandra Burrell regarding what she describes as the transition from a “young” brand to a universal clothing line.Her enthusiasm is contagious when she talks about an anticipated August launch (pre-orders accepted as of August 1st) for the latest additions to her “Cassandra Elizabeth” clothes. These new pieces are a key milestone in this brand’s evolution, with her vision to flatter a wider audience and ignore the seasons.
Read her backstory here: Cassandra Elizabeth Designs Eco-Friendly Clothing for Busy Women.
A Capsule Collection
Burrell believes that it is time to take her designs “to the next level” while maintaining her basic goals of any size and any season. There are a total of eight (8) new Cassandra Elizabeth pieces. The new clothing includes three (3) sweaters, three (3) T-shirts and two (2) pants. Described as a capsule collection that will cover everything you need for wardrobe basics. The pieces are all neutral foundations (black and heather grey).
Sustainable fabrics, Bamboo and Tencel, factor in the new Cassandra Elizabeth pieces. However, Burrell is also adding hemp and cotton as textiles used in her clothes. She continually vets her Canadian-based fabric suppliers for their eco-friendly manufacturing practices. One such example is Burrell’s choice to select a bamboo that is broken down mechanically rather than chemically, a cost differential she feels is worth it for the environment long term.
The new Cassandra Elizabeth collection promises to offer a relaxed fit without appearing slouchy. The pieces can be worn individually or layered to change a look or adjust for the seasons. Burrell has designed for every age group while offering a universal fit and maintaining a minimal aesthetic. She shared this, “I love seeing how people accessorize my clothing.”
A Universal Brand
The launch date of early August is intentional. The objective is for the Cassandra Elizabeth patterns to navigate seasonal changes as a year-round collection. Burrell shared that she began working on this project in February (2017) and to launch date, it will be seven (7) months. A quick turnaround for any designer. According to this Burrell, the scheduling is perfect as it reinforces her brand’s universality (all ages, all seasons, all bodies) and it allows her Toronto-based manufacturers to collaborate with her in their slower periods.
Due to changes in her production process these items are no longer available on Atelier, but please visit her website to place your orders. We will continue to follow the Cassandra Elizabeth creative journey and fashion direction.