Tag Archives: Cassandra Elizabeth

Evolution of Clothing Brand Cassandra Elizabeth and New Direction

We recently spoke to Toronto clothing designer Cassandra Burrell regarding what she describes as the transition from a “young” brand to a universal clothing line.Her enthusiasm is contagious when she talks about an anticipated August launch (pre-orders accepted as of August 1st) for the latest additions to her “Cassandra Elizabeth” clothes. These new pieces are a key milestone in this brand’s evolution, with her vision to flatter a wider audience and ignore the seasons.

Read  her backstory here: Cassandra Elizabeth Designs Eco-Friendly Clothing for Busy Women.

Cassandra Elizabeth Canadian Clothing Brand

A Capsule Collection

Burrell believes that it is time to take her designs “to the next level” while maintaining her basic goals of any size and any season. There are a total of eight (8) new Cassandra Elizabeth pieces.  The new clothing includes three (3) sweaters, three (3) T-shirts and two (2) pants. Described as a capsule collection that will cover everything you need for wardrobe basics. The pieces are all neutral foundations (black and heather grey).

Cassandra Elizabeth Canadian Clothing Brand

Sustainable fabrics, Bamboo and Tencel, factor in the new Cassandra Elizabeth pieces. However, Burrell is also adding hemp and cotton as textiles used in her clothes.  She continually vets her Canadian-based fabric suppliers for their eco-friendly manufacturing practices.  One such example is Burrell’s choice to select a bamboo that is broken down mechanically rather than chemically, a cost differential she feels is worth it for the environment long term.

The new Cassandra Elizabeth collection promises to offer a relaxed fit without appearing slouchy. The pieces can be worn individually or layered to change a look or adjust for the seasons. Burrell has designed for every age group while offering a universal fit and maintaining a minimal aesthetic. She shared this, “I love seeing how people accessorize my clothing.”

A Universal Brand

The launch date of early August is intentional. The objective is for the Cassandra Elizabeth patterns to navigate seasonal changes as a year-round collection. Burrell shared that she began working on this project in February (2017) and to launch date, it will be seven (7) months. A quick turnaround for any designer. According to this Burrell, the scheduling is perfect as it reinforces her brand’s universality (all ages, all seasons, all bodies) and it allows her Toronto-based manufacturers to collaborate with her in their slower periods.

Due to changes in her production process these items are no longer available on Atelier, but please visit her website to place your orders. We will continue to follow the Cassandra Elizabeth creative journey and fashion direction.

Cassandra Elizabeth Designs Eco-Friendly Clothing for Busy Women

Clothing designer Cassandra Burrell explored the fashion communities on both Canadian coasts. The Halifax native tells us that she moved to Vancouver for artistic inspiration after graduation from New Brunswick’s College of Craft and Design. During university, Burrell’s acquaintances began ordering custom dresses, reinforcement of her focus towards a career in fashion design.

Cassandra Burrell Headshot

Burrell describes both coastal cities as beautiful yet entirely different. Where Vancouver is brand conscious and trendy, her hometown of Halifax has a reputation for supporting local designers. After opening her first bricks and mortar store in Halifax, Burrell has settled in Toronto; Canada’s largest city and the hotbed of the fashion industry.

Eco-friendly Women’s Clothing

Cassandra Elizabeth Designs are minimalist styles, inspired by her friends’ personalities and in many cases named after those same people. Burrell’s interest in fashion began at an early age. However, it was designing exclusive clothing for her network that gave her the impetus to launch the Cassandra Elizabeth Designs brand. Burrell’s first fashion show was entirely one-of-a-kind cocktail dresses (sold for charity). She tells us that “I love evening wear and hope to keep this a large part of my brand as it grows.”

Suitable for a broad audience, Cassandra Burrell designs for practical wear. Cassandra Elizabeth clothing is crafted with eco-friendly, long-lasting fabrics including Tencel, bamboo, linen, silk and hemp. Burrell is clear that she only uses textiles if she is confident that the supplier processes fabric in a way that limits harm to the environment.

Next up for Cassandra Elizabeth Designs?

Near term: “I am already working on the Fall 2017 Collection. It is full of neutral tones, clean silhouettes and one pop of colour! You will have to wait to see which one.”

Longer term: More Canadian boutiques in the next few years.

The practical Maris Dress made with bamboo cloth is best described as free-flowing, comfortable and easy to wear. The non-wrinkle fabric is perfect for travel or a long day at work. This understated dress will look just as good as it did when you put it on in the morning.

Farrah Tunic in Bamboo Fabric Side

Farrah is a longer tunic style dress with a geometrical hemline. An “easy to throw on” design allows you to wear this dress without looking like you are drowning in fabric.

Shauna Bamboo T-Shirt

These two easy-to-wear bamboo tops are certainly wardrobe essentials. The Shauna Top is that “go-to” t-shirt when you just want to make dull look attractive. The Lacey Tee is a mid-length top designed for comfortable wearing with leggings or jeans, so functional you might want to buy it in both colours.

Long T-Shirt in Bamboo Lacey Tee

Made from 100% Tencel the Oversized Blazer that will keep you warm with an extra layer, and add a touch of style to any outfit including your favourite jeans.

Oversized Tencel Blazer by CassBurr Designs