It is not a stretch to think that a card company invented Valentine’s Day looking to make a bit of profit around a celebration of romance. According to the Greeting Card Association, 25% of all cards sent each year are valentines. The research firm, IBIS World clocked 2015 Valentine’s related spending at $19.6 billion that is a lot of cards, dinners, romance packages and so on.
However, the origins of February 14th predate modern printing by a long shot, dating back to 3rd Century in Rome with the feast of Lupercalia, a two-day celebration that involved animal sacrifice and beating women. Not your typical romance novel content. If you are curious about the dark beginnings of the now romantic date, keep reading here.
At Atelier, we would prefer to celebrate the less commercial and certainly the brighter side of this holiday with a giveaway to our readers. Two lucky winners will each receive a gift package containing a gorgeous “Key to My Heart” 100% beeswax candle and a keepsake lavender wand. To enter the draw – all you need to do is sign-up for our newsletter here.
Key to My Heart candles are part of a series of custom designs by Jill Smith the owner and chandler (candle maker) at Bees Wax Works. Jill manipulates 45-pound blocks of pure beeswax, sourced in Alberta, into manageable chunks that are melted down in a large vat. The hot liquid is poured into the ceramic moulds that Jill co-designed with a West Coast pottery artist. Jill’s beeswax candles are beautiful, and they burn brighter than paraffin candles.
In most of Europe, Lavender is the gift of choice to celebrate 46 years of marriage. During the Middle Ages, lavender wands (see video here) were included as part of a dowry to keep mites and moths away from linens. Lavender has long been a symbol of love.
Sign-up to enter the candlelight and lavender contest here. The winners will be picked (random draw) on February 14th – Valentine’s Day.
More reading on beeswax candles and lavender:
5 Reasons Why to Choose Beeswax Candles over Paraffin
The Art and Craft of Chandlery
Tis the Season Five Reasons to Buy a Beeswax Candle
Why is Lavender Essential Oil So Popular
Settling a Purple Question Lavender vs Lavandin
Perfect Hostess Gifts Lavender Wands