Discover how a lifestyle choices created a successful brand and a line of essential oil diffuser jewelry.
Katja Presnal is the founder of Skimbaco a lifestyle brand that she founded in 2006. She tells us that the name is not something you will find in a dictionary. Rather it’s a combination of a Finnish slang word “skimba” for skis and “co” for Colorado.
“The company was launched while we lived in Colorado and skiing in was the way we enjoyed life to the fullest at the moment. Everyone can define their own “skimbaco” – it is like modern carpe diem of enjoying the moment despite where you are.”
Presnal says that her family does live a “Skimbaco” and somewhat nomadic life. “Our three children were born in three different countries, and we have explored the world together. Just in the past two years, we have lived in Sweden, New York, and moved to Halifax, Nova Scotia.”
Skimbaco Lifestyle started as an online store for artisan products (closed in 2008) and a blog. Presnal’s proven creative talent landed her a job at a marketing agency, where she worked with large brands. However, she felt that she was not living the Skimbaco lifestyle and felt this was critical to growing the company. Quitting her agency job apparently worked as Skimbaco is now an online magazine and significant lifestyle brand. Presnal and her team encourage you to travel the world and embrace local culture through the glossy magazine pages.
What is it about essential oils that you feel relates to the lifestyle you are promoting in your business?
I’ve always been a huge believer in natural remedies and even only used essential oils for the labour when our second daughter was born. After visiting farms around the world and seeing how they cultivate cinnamon in Sri Lanka and aloe vera in Italy, I have always been drawn to using earth’s best for skin care, wellness and yes, even health care. I started using essential oils as part of daily wellness regimen about two years ago, and it took me by surprise what kind of difference the daily use of essential oils can contribute to your physical and mental well-being. I realised that essential oils are not just some natural remedies to be used in need, but that they can be part of your wellness regimen to keep you healthy – and happy.
How did essential oils result in designing jewelry?
I started using essential oils in my favourite leather bracelets a few years ago and realised that leather diffuses the oils. The scent stays in the jewelry longer than on the skin. It became my favourite way of diffusing my oils, so I teamed up with my favourite designer DeAnna Cochran to create a designer diffuser jewelry line. The ENJOY LIFE diffuser jewelry collection by Skimbaco Lifestyle is done in partnership with DeAnna, and all of our pieces are handmade in her studio in Texas.
Can you describe the process for designing the diffuser jewelry?
First, we test different materials on how they absorb the essential oils, and we test them with several oils. It’s important that the materials diffuse the oils, but also won’t get ruined in the long-term use. A lot of our inspiration comes from our travels. The current collection is inspired by the colours of Bali, the sandy beaches and tropical ocean.
I try to stay on the top of today’s trends. However, I also wanted to offer pieces that are pretty timeless, that you can wear for years. We don’t follow a specific process yet, and some of our designs have even been born out of an accident. For example, our team member saw a close up picture of the 2GETHER silver hoop earrings for the first time, and she immediately commented: “I love that minimal necklace!” We were puzzled at first, but then saw it as an opportunity to create a minimal necklace and the Just ONE DROP necklace was born.
What materials are used in the jewelry?
We are constantly testing new materials and how the oils can be used in them. We currently use lava beads, leather, and geode crystals. Currently, most of our metals are silver.
Check-out the full Skimbaco collection of diffuser jewelry here.
Images credits: All photos were provided by and published with the permission of Katja Presnal at Skimbaco Lifestyle