Recently, we caught up with Interior Designer Rebecca Bizzarri to ask her about her design philosophy and to understand the inspiration behind Anouk. The designer brand that she launched with her partner Victoria Guy.
Anouk has a line of whimsical fabric designs for home décor. Digitally printed onto the finest European linen these designs are intended for light upholstery. The Anouk fabric is also available in tea towels and aprons, perfect for gifts (or for yourself) and available on Atelier.
Creating linen is labour intensive. It is spun from the coarse fibres of flax plants and coveted for its durability and absorption qualities. There should be no surprise why linen is well-suited to tropical climates. You can read more about linen here.
Why European Linen?
There is a tradition of linen manufacturing in Europe that has existed for centuries, probably because the climate is suitable for growing flax. Poland and Lithuania have historically had linen industries with high-quality production. In fact, when I was doing research to source linen for Anouk, I discovered that Lithuania has some of the oldest, premium linen fabric production in the world. We decided to use this linen for our products.
Linen is Durable
We specifically chose mid-weight linen (230g) as it is meant for light upholstery, ideal for drapery and cushions. This gauge is perfectly suited for residential use, and our designs bring a touch of charm, a bit of frivolity, to the sometimes stark look of contemporary interiors.
After studying interior design in Italy, I ended up spending four years in the Swiss Alps, in the high alpine, near St Moritz. This was a wonderful time in my life. I was attracted to the Swiss landscape and natural environment and the beautiful scenery that surrounded me daily, and on my countless alpine hikes. I would have to say that the Engadin Valley generated the right environment for my sketching and plenty of inspirational ideas.
What is the Design Process?
Sketching takes a long time, as I wanted the designs to reflect what I saw in the Alps. Determining the final colour palette is important. Muted Anouk colours compliment many interior design concepts. Once the design and colours are defined, the rest of the process is pretty straightforward. The high-resolution images are scanned and then the file is sent for digital printing on the linen cloth.
Dream Job in the Alps
With a degree in Fine Art and Italian, from the United Kingdom, I headed to Milan to study interior design. My first job was with an interior design team working on high-end resort properties. After, six years, I found myself working for a residential design firm that specialized in chalet interiors. Hence the magical Swiss sojourn, in the Engadin Valley.
Anouk for Home and Gifts
Frustrated by the fact that Swiss-made yard goods that are both glorious and expensive, I began designing these fabrics. Limited edition designs, Anouk textiles are purposely mid-range in price with a high-grade feel. Buying artisan, handcrafted products supports local economies. It is my belief that the creator’s positive energy gets passed along the chain to the end user. There is joy in the process chain that does not come from a factory.
What is up next for Anouk?
Look for Hawaiian-inspired designs shortly…