Tag Archives: Jewellery

The Yin and Yang of Erinlaura Designer Jewelry

For this young Vancouver designer, opposing energies create unexpected harmony in her jewelry. Erin Johnson has lived in Canada’s west coast metropolis for several years now. Originally, she moved to attend the University of British Columbia, but the city’s many attractions keep her close.

Mia Necklace #Jewellery @Erinlaura #MadeinCanada

Erin founded her company Erinlaura Jewelry three years ago, the brand is a combination of two names – her grandmother’s and her own. Erin describes her grandmother, Laura, as an influential force in her life and one who continues to provide guidance. As a young woman, Laura emigrated to Langley, British Columbia from Vieste, Italy, with her spouse and they started a family. Young and resourceful Laura made everything from scratch from pasta to blankets, from bread to clothing. Erin credits her grandmother with teaching her how to work with her hands.

“She has always taught me to be strong and never give up. She has also taught me that it is ok to fail, which is an important thing for anyone starting their own company.”

Experimenting with materials Erin designed a delicate ring for herself using rose quartz and unwittingly launched her company. She wore the ring to work (at fashion retailer Aritzia) and before she had finished her shift co-workers were placing orders for similar models.

Collins Necklace #Jewellery @Erinlaura #MadeinCanada

Each Erinlaura Jewelry piece is named after one Erin’s best friends (clearly, she has a few). Combining rough cut stones with delicate chains is the yin-yang of Erin’s work. She tells us that she is attracted to the flaws in gemstones and it is in those blemishes that she sees the beauty and the possibilities. Her base materials come from stores in Vancouver and Arizona, and her inspiration from her surroundings.

Check out some of Erin’s “friends”: Mia, Kristen and the Collins necklaces. Rough semi-precious stones wrapped in fine strands of gold.

Cali Necklace #Jewellery @Erinlaura #MadeinCanada

Before we let Erin get back to her studio, we asked her to share her favourite Vancouver haunts, and where she hopes to see someone wearing her jewelry.

#TastesofVancouver

Coffee: 49th Parallel Coffee Roasters – Start the day with the perfect raw almond milk latte.

Breakfast: Café Medina for the best brunch in town.

Lunch:  Lift for an excellent view of the water and fresh oysters too.

Dinner:  AnnaLena Restaurant for tasty share plates and even better cocktails.

Stay: Rosewood Hotel Georgia with its unbeatable central downtown location.

Classic Vancouver?: Take a walk on the Seawall.

Healthy activity?:  Quarry rock hike with a Honey’s Doughnut in Deep Cove afterwards.

Look for Anastassia Sel Designer Jewellery on New York’s Fashion Runways

Volgodonsk is unlikely to be on many travel bucket lists; a Russian city located on the Tsimlyansk Reservoir, where the nearby nuclear plant is a local employer. This town is where Canadian artist and rising star jeweller Anastassia Selezneva was born.

Anastassia Selezneva emigrated to Toronto, with her parents, when she was nine years old. Artistic activities occupied after-school hours and much of her Canadian childhood. She explains that she had limited time to “hang-out” as she experimented with ballet, piano and visual arts. Selezneva attributes these touchpoints with creative circles to her desire to attend the Etobicoke School of the Arts.

Orion Earrings #Jewellery @AnastassiaSel

However, Selezneva says that her journey to jewellery production began as an artistic outlet

“I started to fiddle and experiment with jewellery in November 2012. Wire wrapping, learning about stones, their properties, and teaching myself how to solder. I needed a creative outlet and my finance job was not giving me that.”

Black Tourmaline Union Necklace #Jewellery @AnastassiaSel

Her practical business degree, from York University (Toronto) a safe choice, but one that did not fulfil her artistic needs. Selezneva’s diversion with jewellery has led her to global fashion centres;

“Anastassia has created ‘haute couture,’ one-of-a-kind works for Toronto, Milan and New York Fashion Week runway shows.”

Selezneva is now laser focused on her business and her Anastassia Sel brand. She recently (June 2016) graduated from the George Brown College fashion studies program.

Branch Ear Crawlers #Jewellery @AnastassiaSel

“This program is intensive and not for everyone. It has very high expectations. To succeed in this program, you need to have patience and dedication to the craft. The one-year program that I took, gave me a solid foundation of the different aspects of the jewellery industry such as goldsmithing, surface finishing, gemology and technical drawing.”

Why did you move towards jewellery from other creative directions?

I remember always going through my grandma’s jewellery box and having a wild fascination with how much beauty it holds and how different jewellery can be. I think my inspiration for jewellery design came at a very early age, but it took some time to blossom into something concrete. Looking back, I cannot pinpoint the exact moment when I decided I will be a jewellery designer. It just happened naturally.

Can you explain how you choose a stone for one of your pieces?

I have always gravitated towards rough stones. I love nature and looking at raw, rough, organic forms brings me closer to it. Ideally, in my comfort zone, all of my pieces would have rough stones. However, as a designer, I have to be versatile and appeal to various clients. If I were to choose my favourite stones, it would be black kyanite and rainbow moonstone. They are polar opposites. Kyanite is rough and dark, and moonstone is light, airy and smooth. When I design, I let the materials talk to me. It depends on the piece, but I typically start my design from the stone and create the piece around it.

Vitae Necklace #Jewellery @AnastassiaSel

You work with recycled 14K gold and sterling silver. Can you share your sustainability philosophy as it relates to jewellery?

The way I see it is we as a society need to learn to reuse the resources we have to create a sustainable environment. Resources are finite, and we have to be conscious of how we recover and use it.

Cosmic Ray Ear Crawler #Jewellery @AnastassiaSel

How do you find the inspiration for your pieces?

Nature is a big part of my inspiration. The freedom that comes with the natural environment. The place that we are whole, authentic and small. In urban areas we have titles and hierarchies, in nature, we are one. Mortal. Finite.

Union Necklace #Jewellery @AnastassiaSel

What do you want someone to “feel” when they are wearing one of your pieces?

Empowered and authentic.

Topus Necklace #Jewellery @AnastassiaSel

At Atelier, we are thrilled to be able to showcase jewellery designs from this young designer, who is quite clear that she would like Anastassia Sel to be New York City-based in the future. For now, she shared a few of her version of “where the locals go” in Toronto:

Favourite restaurant in Toronto?

Bar Raval for hipster tapas and Bairrada Churrasqueira for their great patio and Portuguese food.

Favourite coffee shop in Toronto?

Balzac’s Coffee Roasters.

Favourite thing to do on a Saturday in Toronto?

I typically escape the city to a beautiful park like Algonquin, Tobermory or Hilton Falls. However, if I do stay in Toronto I usually check out what festivals are going on (Wine/Beer/Music) or go to a lively patio.

To see the exclusive Anastassia Sel collection currently available on Atelier click here.

Colleen Poitras is Changing Your Look With Pretty Edgy Jewellery

Tomboy to jewellery designer. Colleen Poitras says “Ironically I was more my father’s daughter growing up, a tomboy who loved sports and wanted nothing to do with fashion. I’m not sure when the shift came, but it did, and I was suddenly sewing my clothes in high school, falling in love with fashion and really big earrings!”

After high school, Poitras studied the art and trade of jewellery making at George Brown College and the Mississauga Living Arts Centre. She now credits her mother’s work as a seamstress with unlocking her interest in fashion. “I was always creating something, but my first love was fashion. There is an excitement for me pairing clothing and accessories and seeing how the right combination can make an outfit come alive!”

The Colleen Poitras company tagline – Pretty. Rocker. Chic – is a perfect description of her work. Her shimmering stainless steel Endure Cuff hard-core enough for Wonder Woman yet flawless with that little black dress. The delicate Breathe Bangle is pretty enough for your niece, but you know you want one too. The Falling Chain Necklace is a waterfall of airy stainless steel chains bound by a touch of leather.

Matte-Series-Ring in Stainless Steel

You work with a selection of materials; leather, concrete, stainless steel and semi-precious stones.

What attracts you to those materials?

It’s really interesting to me how my material choices happened rather organically. I hadn’t thought to work with leather until I needed some supplies that required me to go to a leather supplier and I was drawn in right away. The minute that I started working with leather was when I found my voice as a jewellery designer. Concrete was another medium that was unexpected. Again, the possibilities excite me!

Matter choker leather and stainless steel

Of all the materials you work with is there one that is your “go-to” and if so why?

Leather is definitely my go to material. However, I am also having lots of fun experimenting with the concrete and mixing it with metals and leather. What I love about leather, are the endless possibilities – it offers versatility that lends itself to well to my designs.

Significance bangle moonstone @ColleenPoitras

Your work seems to strike an impressive balance between edgy (just on the end of trouble) and feminine keepsakes.

Do you design with a person or place in mind?

I love that this comes across. I wouldn’t say that this is 100% intentional, but I do design what I would wear, and I am a combination of all of those things. I think we all are! We all have a little pretty, we all have a little rocker, and we all have a little chic. Every day is different which is what makes every day so fabulous!

Can you describe your workshop?

I have big windows that let in a lot of light giving it a very “lofty” feel. My photography accessorizes the walls, and I’ve had a custom work table built specific to my needs. It is light and airy with a bit of industrial edge. The perfect “me” workplace (okay in a perfect world I would have a little more space)!

Colleen Poitras designing Canadian women's jewellery

With any one of the Colleen Poitras pieces, you can almost guarantee that you will rock it in your jeans or bring your evening dress alive, but you might need to battle someone for these limited edition pieces. Check out the full collection here (quickly) before her gorgeous pieces are sold out.